Microsoft Rebrands Virtual Earth and Live Search Maps

As part of its announcement of its new search engine Bing, Microsoft has rebranded 

• Virtual Earth (which MS calls a mapping platform), now called "Bing Maps for Enterprise" 
• Live Search Maps ( which is MS's consumer site for location-based search and mapping), now called “Bing Maps"

The important things is that the Virtual Earth mapping API calls will not change so this seems to be purely cosmetic.